How This IIM Alumnus Built a Startup Helping Doctors & Healthcare Businesses Get More Visibility on AI Search

"In India"s rapidly evolving digital economy, healthcare search behaviour is shifting seismically. Prospective patients no longer rely solely on traditional word-of-mouth recommendations or standard search engine queries. Instead, they are increasingly turning to artificial intelligence (AI) platforms such as ChatGPT, Google Gemini, and Claude to seek specialist recommendations, evaluate treatment options, and verify clinical credibility and authority. Yet, despite years of medical training and clinical practice, many qualified medical practitioners remain virtually invisible across modern digital channels. Noida-headquartered DoubleSure.Health (frequently referred to as DoubleSure) addresses this critical disconnect. DoubleSure is a specialised healthcare-growth division of its parent company PeopleApps Technologies. Advertisment Add Startup Pedia As A Trusted Source Founded by IIM Lucknow alumnus Shivam Dixit, the bootstrapped startup is reshaping how doctors, clinics, single-speciality centres, multi-speciality hospitals, and diagnostic labs build digital authority, optimise search rankings, and acquire patients online. Shivam Dixit, an IIM Lucknow alumnus, is a veteran of the tech and marketing industries. Filling the Gap: Between Clinical Excellence and Digital Discovery DoubleSure was inspired by Shivam Dixit"s 14-year career across digital growth, software development, and performance marketing. As the founder of PeopleApps Technologies, a tech firm incorporated in February 2021, Shivam observed that run-of-the-mill digital agencies consistently failed healthcare and medical clients by treating them like standard e-commerce brands. “Traditional digital marketing agencies treat healthcare identically to consumer retail, completely ignoring clinical nuances, patient trust, and regulatory boundaries. Most doctors have extraordinary clinical expertise and experience. Still, their online presence fails to reflect that authority or help patients find them easily. That"s why doctors need specialised marketing services,” says Shivam Dixit, the founder & CEO of DoubleSure, during an exclusive interview with Startup Pedia. Recognising this market inefficiency, Shivam launched DoubleSure in December 2024 to provide a specialised, end-to-end healthcare growth ecosystem. The brand name itself reflects its underlying philosophy: granting healthcare practitioners complete certainty and confidence regarding their online reputation, digital visibility, and patient discovery frameworks. The Core Expertise: Moving Beyond SEO to Generative Engine Optimisation (GEO) Unlike traditional agencies offering fragmented services like standalone social media posts or generic advertising campaigns, DoubleSure offers and delivers an integrated growth model to its clientele. At the core of its service portfolio is Generative Engine Optimisation (GEO), a specialised mechanism designed to ensure medical practices rank prominently on conversational AI search engines and answer panels alongside standard Google search results. “Today"s market reality reflects that search patterns have migrated beyond basic search engine results pages to AI recommendation engines. If a doctor is not discoverable within conversational, or even text-based AI outputs today, they risk missing patients who increasingly use these platforms during their healthcare research journey,” notes Shivam. In addition to GEO, DoubleSure"s comprehensive service portfolio includes local SEO, Google Business Profile optimisation, medical website development, performance marketing across Meta and Google, doctor personal branding, online reputation management (ORM), international patient acquisition campaigns, and medical conference visibility strategies. Shivam with his team members at DoubleSure.Health's Noida headquarters. To preserve search dominance and prevent conflicts of interest, DoubleSure maintains a stringent exclusivity policy: onboarding only one medical client per speciality per city for its GEO services. DoubleSure.Health In Detail: Enabling Client Success Within Strict Regulatory Frameworks Navigating marketing in the medical domain requires adhering to complex legal, moral, ethical, and regulatory boundaries. DoubleSure crafts every strategy and content deliverable to be compliance-focused and designed with close attention to applicable Indian medical, professional ethics and data-protection requirements. The services section of the DoubleSure.Health web portal (Source: DoubleSure.Health). “Digital growth in the healthcare industry demands strict adherence to medical ethics and regulatory frameworks. Building strategies that balance clinical credibility, patient privacy, and measurable growth outcomes requires a deeply specialised approach rather than generic promotional campaigns,” explains Shivam. This compliance-first strategy has allowed DoubleSure to onboard and manage digital campaigns for medical practices across various disciplines, including IVF, diabetology, orthopaedics, paediatrics, and neurology. The Numbers: A Bootstrapped Model Delivering Strong Financial Metrics DoubleSure operates as a bootstrapped entity without relying on external equity funding. While DoubleSure"s standalone revenue figures remain undisclosed by the founder, its parent entity, PeopleApps Technologies, recorded an annual revenue of approximately Rs 1 crore for FY 2025-26. Operating as the primary engine within the parent company's ecosystem, DoubleSure"s healthcare retainers and project offerings account for the majority share of this total business. Supported by a combined 20-member multidisciplinary team across both DoubleSure and PeopleApps, comprising software engineers, UI/UX designers, SEO experts, medical content writers, and performance marketing specialists, the parent entity and its healthcare arm have together served over 100 clients to date. To further drive organic client engagement and thought leadership, Shivam Dixit hosts "Unscripted With Shivam," a Hindi healthcare podcast where he interviews leading medical minds, using dialogue to build authentic relationships with healthcare leaders. “Our growth has been driven by building repeatable, speciality-focused models rather than treating every medical professional as an isolated case. We are leveraging technology to increase operational efficiency, improve retention, and create highly scalable revenue streams,” Shivam reflects on his startup"s journey. Shivam Dixit is also the host of 'Unscripted With Shivam', a popular healthcare podcast. The Growth Ahead: Building the Future of Indian Healthcare Discovery According to a study by Data Bridge Market Research projecting India"s healthcare advertising market to reach US$ 2.24 billion by 2032, DoubleSure is expanding its technological ecosystem to capture a growing share of this market. Shivam Dixit is currently developing two distinct platforms: PeopleApps One and DoubleSure Insights. PeopleApps One is a proprietary internal platform designed to streamline agency operations, analytics, and automated workflows. Meanwhile, DoubleSure Insights is a media platform dedicated to clinical developments, expert interviews, and patient education. Furthermore, DoubleSure is rolling out dedicated, city-level patient discovery platforms across key medical specialities, including radiology, pathology, pulmonology, physiotherapy, and general hospital discovery engines. Looking ahead, while DoubleSure"s immediate focus remains on consolidating its domestic presence across Indian cities, the firm aims to eventually expand its healthcare growth model internationally. Also read: How This Ghaziabad EV Startup Founder Started Business With Wife"s Savings and Sold 30k+ E-Scooters It plans to draw on parent company PeopleApps Technologies" experience in serving overseas clients across regions like Singapore, the UK, the US, and Dubai to establish a broader global footprint over the next 12 to 24 months. "Our vision extends far beyond acting as a conventional marketing agency. We are building a unified ecosystem where patients can seamlessly discover relevant specialists based on verified authority, while medical professionals and healthcare businesses gain the digital infrastructure required to build genuine trust online," concludes Shivam Dixit. FAQ Q. What is DoubleSure.Health? A. DoubleSure.Health is a specialised healthcare-growth ecosystem developed by PeopleApps Technologies. It helps doctors, clinics, hospitals, and healthcare organisations build digital visibility, clinical credibility, and sustainable patient acquisition systems across search engines and AI platforms. Q. Who founded DoubleSure.Health? A. DoubleSure.Health was founded by Shivam Dixit, an IIM Lucknow alumnus and founder and CEO of both DoubleSure.Health and its parent entity, PeopleApps Technologies. Q. When was DoubleSure.Health launched? A. While the parent company PeopleApps Technologies was incorporated in February 2021, DoubleSure.Health was officially launched as a dedicated healthcare growth agency in December 2024. Q. What type of services does DoubleSure.Health offer? A. DoubleSure.Health provides specialised healthcare growth services, including Generative Engine Optimisation (GEO) for AI search, healthcare/local SEO, Google Business Profile management, doctor personal branding, online reputation management, compliant performance marketing, and medical website development. "